Ms. Hillary Smith : Alternative Social Media
Ms. Hillary Smith is a seasoned professional in the realm of alternative social media, boasting a wealth of experience in strategic marketing and social media management. Holding an M.S. in Marketing from Clemson University, she has demonstrated her expertise through coursework in Inferential Statistics, Marketing Management, Social Media Marketing, and more. Her educational journey also includes a B.S. in Marketing from Youngstown State University, where she gained a solid foundation in Creative Strategies for Integrated Marketing Communications, Consumer Behavior, and Social Media and E-Commerce.
In her current role as the Assistant Director of Social Media at Clemson University since October 2017, Hillary plays a pivotal role in shaping the university’s online presence. Her responsibilities involve managing the paid social media strategy across various platforms, collaborating with the University Relations division, and promoting engaging stories related to academics, student experiences, research, and faculty achievements.
Professional Profiles:
Education :
M.S. in Marketing, Clemson University May 2020,Relevant Coursework: Inferential Statistics, Marketing Management, Social Media Marketing, ,Marketing Research, Consumer Behavior, Advanced Marketing Strategy, Qualitative Research ,,Multivariate Statistics, International Marketing, Probability and Marketing Data, B.S. in Marketing, Youngstown State University May 2014,Relevant Coursework: Creative Strategies for Integrated Marketing Communications, Consumer ,Behavior, Legal Environment for Business, Marketing Management, Business Finance ,,Media Planning and Buying, Strategic Management and Leadership, Statistics for Business, and Economics, Social Media and E-Commerce
Professional Experience :
Assistant Director of Social Media, Clemson University
- October 2017 – Present
- Responsibilities:
- Manage the paid social media strategy for Clemson University’s brand accounts on various platforms, including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, and TikTok.
- Collaborate with the University Relations division and university communicators to amplify and promote unique and strategic stories related to academics, student experience, research, and faculty and staff stories.
Project Manager, Dr. Josie Ahlquist Remote
- August 2020 – December 2023
- Responsibilities:
- Coordinate and curate the editorial calendar for the Dr. Josie Ahlquist brand across multiple social media platforms.
- Create and develop the monthly newsletter, copy edit emails, craft digital graphics, and assist with quarterly analytics reports.
Social Media Strategist, The Cafaro Company, Niles, Ohio
- July 2015 – September 2017
- Responsibilities:
- Manage the paid and organic social media strategy for The Cafaro Company’s portfolio-wide social media accounts, including Facebook, Instagram, Twitter, Snapchat, and YouTube.
Social Media Marketing Intern, McConnell Marketing, Canfield, Ohio
- May 2014 – July 2014
- Responsibilities:
- Craft industry-related blogs on client sites and develop a content strategy for Facebook, Twitter, and Pinterest accounts for the entire hotel clientele portfolio.
Organization Involvement :
Diversity and Inclusion – University Relations Committee Member, Clemson University,,2019 – Present ,Responsibilities: ,Contributing to initiatives and discussions related to diversity and inclusion within the University Relations Committee at Clemson University. ,Graduate Student Government, Director of Communications, Clemson University,,2019 – 2020,Responsibilities:,Serving as the Director of Communications for the Graduate Student Government at Clemson University. ,Overseeing communication strategies and activities for the Graduate Student Government. ,Academic Affairs Committee Member, Elections Commission Committee Member, Clemson University, ,Duration not specified ,Responsibilities: ,Participating in the Academic Affairs Committee, contributing to discussions and decision-making related to academic matters. ,Serving as a member of the Elections Commission Committee, potentially involved in overseeing student government elections. ,American Marketing Association Member, Youngstown State University,,2013 – 2014,Active membership in the American Marketing Association at Youngstown State University, showcasing your interest in the field of marketing. ,Advertising Club, Vice President, Youngstown State University,,2012 – 2014,Responsibilities:,Holding the position of Vice President in the Advertising Club at Youngstown State University. ,Likely involved in leadership and coordination of club activities.