Prof .Helene CHERRIER  : Leading Researcher in Media and culture

Prof .Helene CHERRIER ,Helene Cherrier, Professor, Skema Business School, France

Professor Helene Cherrier, affiliated with Skema Business School in France, stands as a distinguished figure in the field of media and culture research. With a rich educational background, including a Ph.D. from the University of Arkansas and an HDR (Habilitation à Diriger des Recherches) from Université Paris-Dauphine, her expertise spans marketing, sustainability, and consumer behavior.

In the realm of sustainability and consumer behavior, Professor Cherrier’s research takes center stage, addressing pressing global challenges. Her interdisciplinary approach explores various facets of consumer choices, emphasizing their profound impact on the environment. Advocating for radical changes in consumption lifestyles, her work contributes to the ongoing dialogue on creating a more sustainable world.

Professional Profiles:

•  Google Scholar  Profile
•  ORCID  Profile

Education:

HDR Université  Paris-Dauphine,(Habilitation à Diriger des Recherches) (Emphasis : Marketing) 2021,PhD University of Arkansas, United States,(Doctor of Philosophy) (Emphasis: Marketing) 2003,D.E.A. Université Catholique de Louvain La Neuve, Belgium,(Diplôme d’Etudes Approfondies) (Emphasis: Marketing) 1999,M.B.A. Bryant College, Rhode Island, United States,(Master of Business Administration) (Emphasis: Marketing) 1997,B.B.A. Business Administration, IFAM in Paris, France,Bachelor of Science (Emphasis: Finance) 1996

Research Interests:

Research in the field of sustainability and consumer behavior has become increasingly vital in addressing global challenges. 🌍 This interdisciplinary study delves into various aspects of consumer choices and their impact on the environment, encouraging radical shifts in consumption lifestyles. Embracing a paradigm that prioritizes caring for the environment, researchers explore resistance to traditional consumption patterns and advocate for sustainable practices.

One significant theme is the rise of second-hand consumption, reflecting a conscious effort to reduce waste and promote circular economies. 🔄 Sustainable consumption practices, encompassing both goods and services, have gained traction as consumers seek eco-friendly alternatives. Social and environmental activism play a crucial role in driving awareness and influencing consumer decisions.

Consumer empowerment becomes a focal point, analyzing institutional barriers to marketplace inclusion and addressing the needs of materially-deprived, vulnerable, and stigmatized consumers. Researchers strive to empower individuals to make informed choices that align with their values and contribute to a more sustainable future.

Postmodern values, such as spiritual growth, happiness, time, freedom, and leisure, are intricately connected to consumer behavior. Understanding how these values influence consumption patterns provides insights into creating marketing strategies that resonate with contemporary aspirations.

The concept of waste value explores how consumers engage with waste through innovative practices like ‘upcycling,’ ‘repurposing,’ and ‘reuse.’ ♻️ This not only reduces the environmental impact of consumer choices but also contributes to a broader societal shift towards responsible and conscious living.

In the dynamic landscape of consumer behavior, this research strives to bridge the gap between individual choices and the collective impact on the planet. By addressing these themes, scholars aim to guide policymakers, businesses, and consumers toward a more sustainable and harmonious relationship with the environment. 🌿🛍️

Awards:

Provost Award for Best Research Team, Skema Business School, 2022.,• Best overall paper award at the Gender, Marketing and Consumer Behavior, Helsinki, Finland, June 24-,26 2014.,• Selected CCT 2014 paper at Consumer Culture Theory Conference, Helsinki Finland, June 26th-29th,2014 for publication in Consumer Culture Theory, Best Paper for CCT 2014 with Research in ,Consumer Behavior as the series title.,• GBS PVC’s annual Research Excellence Awards in the category of Research Team, including,AUD7,5000, Griffith University, 2012.,• Provost Award for Best Teaching and Innovation in teaching, including a price grant of Dhrs 2500,,American University in Dubai, 2009.,• Best paper award in the consumer behavior track at the Academy of Marketing Science Conference, ,Baltimore, Maryland, May 20-23, 2009.,• Best paper award in the virtue of marketing track at the Academy of Marketing 38th Annual, Conference, Cheltenham, UK: July 5-9, 2004.,• Best overall paper award at the Academy of Marketing 38th Annual Conference, Cheltenham, UK: July,5-9, 2004.,• American Marketing Association Seth Foundation Doctoral Consortium Fellow, Carlson School of, Management, University of Minnesota, June 26-29, 2003.,• Bell Doctoral Fellowship: Competitively awarded to outstanding doctoral candidates based on academic, accomplishment and progress in the marketing doctoral program, 2000-2003.,• Awarded teaching/research assistantship to pursue doctoral studies, University of Arkansas ,,Fayetteville, AK, US, 2000-2003

Journal Reviewing :

Editorial Review Board: Journal of Consumer Affairs (Rank A), 2017 – present,• Editorial Review Board: Journal of Marketing Management (Rank A), 2016 – present,• Editorial Review Board: Journal of Public Policy and Marketing (rank A), Special issue on anticonsumption 2017.,• Editorial Review Board: Journal of Social Marketing (rank B), Special issue on wicked problems 2016.,• Editorial Review Board: Journal of MacroMarketing (rank A), Special issue on anti-consumption 2013.,• Editorial Review Board: Journal of Social Marketing, 2011 to present.,• Editorial Review Board: Journal of European Marketing (rank A), special issue on anti-consumption,,2011.,• Editorial Review Board: SBS online Working Paper series, American University in Dubai – 2008 –,2010.,• Ad hoc reviewer: Journal of Consumer Research (rank A*), 2010 – present,• Ad hoc reviewer: Journal of Consumer Culture (rank A), 2012 – present,• Ad hoc reviewer: Marketing Theory (rank A), 2010 – present,• Ad hoc reviewer: European Journal of Marketing (rank A), 2009 – present,• Ad hoc reviewer: Consumption, Markets & Culture (rank B), 2007 – present,• Ad hoc reviewer: Journal of Consumer Behavior (rank B), 2007 – present,• Ad hoc reviewer: International Journal of Consumer Research (Rank C), 2006 – present,• Ad hoc reviewer: Perspective Culturelle de la Consommation, 2010 – present,• Ad hoc reviewer: Journal of Social Marketing, 2010 – present,• Ad hoc reviewer: Journal of MacroMarketing (rank B), 2010 – present,• Ad hoc reviewer: Environment & Behavior, 2012 – present,• Ad hoc reviewer: Journal of Advertising (rank A), 2012 – present,• Ad hoc reviewer: Food, Culture and Society, 2013 – present,• Ad hoc reviewer: Journal of Cleaner Production, 2014 – present,• Ad hoc reviewer: International Journal of Political Science and Development, 2014 – present,• Ad hoc reviewer: African Journal of Marketing Management, 2014 – present,• Ad hoc reviewer: RAM (rank A*), 2013 – present,• Ad hoc reviewer: Journal of the Association for Consumer Research (JACR), 2015 – present.

Publication :

1. Anti-consumption discourses and consumer-resistant identities (2009) – Cited 679 times.
2. Anti‐consumption as part of living a sustainable lifestyle (2010) – Cited 557 times.
3. Consumer empowerment: a Foucauldian interpretation (2006) – Cited 424 times.
4. Reflexive dispossession and the self (2007) – Cited 341 times.
5. Intentional non‐consumption for sustainability (2011) – Cited 334 times.
6. Social entrepreneurship: Creating value in the context of institutional complexity (2018) – Cited 142 time
7. A study of hoarding behavior and attachment to material possessions (2010) – Cited 138 times.
8. Queering beauty: Fatshionistas in the fatosphere (2013) – Cited 130 times.
9. Disposal and simple living (2009) – Cited 127 times.
10. Drifting away from excessive consumption (2002) – Cited 127 times.