Assistant Professor Dr. Yuan Sun is an esteemed scholar and educator in the field of alternative social media. Dr. Sun completed a Ph.D. in Mass Communications at The Pennsylvania State University, where she demonstrated a keen interest in the impact of media on society. During her doctoral studies at the Donald P. Bellisario College of Communications, she was guided by Dr. S. Shyam Sundar, a renowned expert in the field.
Prior to her doctoral journey, Dr. Sun earned an M.A. in Media Studies from the same institution, further refining her understanding of media dynamics and communication strategies. Her academic journey began at Peking University in Beijing, China, where she obtained a B.A. in Journalism and a B.A. in International and Public Affairs (Double Major) from the School of Journalism and Communication and the School of International Studies, respectively.
Dr. Sun’s dedication to academia and her impactful research have led her to the University of Florida, where she serves as an Assistant Professor in the Department of Advertising within the College of Journalism and Communications since August 2023. In this role, she continues to contribute to the academic community through her expertise in alternative social media, fostering the growth and knowledge of the next generation of communication professionals.
Professional Profiles:
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ORCID
Education :
The Pennsylvania State University | University Park, PA, United States, ,Ph.D. in Mass Communications, Duration: 2019–2023,College: Donald P. Bellisario College of Communications, Advisor: Dr. S. Shyam Sundar ,The Pennsylvania State University | University Park, PA, United States, ,M.A. in Media Studies, Duration: 2009–2011,College: Donald P. Bellisario College of Communications ,Advisor: Dr. S. Shyam Sundar ,Peking University | Beijing, China, ,B.A. in Journalism, Duration: 2005–2009,School: School of Journalism and Communication, B.A. in International and Public Affairs (Double Major),Duration: Not specified, School: School of International Studies
Professional Experience :
University of Florida | Gainesville, FL, United States Aug 2023 – Present ,Assistant Professor, Department of Advertising ,College of Journalism and Communications
Honors and Awards :
Best Paper Honorable Mention 2023,,ACM Conference on Human Factors in Computing Systems (CHI).,Special Recognition for Outstanding Reviews 2022,,ACM Conference on Human Factors in Computing Systems (CHI).,Graduate Student Spotlight 2022,,American Academy Advertising (AAA) Newsletter .,Page Center Summer Research Award 2021,,The Arthur W. Page Center, The Pennsylvania State University. ,First-year Scholarship Award 2019,,Donald P. Bellisario College of Communications, The Pennsylvania State University. ,AEJMC Top Paper Award 2020,,Media Ethics Division of the Association for Education in Journalism and Mass Communication .,Excellent Graduate of School of Journalism and Communications 2009,,Peking University .,Social Practice Award 2008,,Peking University. ,Academic Excellence Award (granted to top 2%) 2007,,School of Journalism and Communication, Peking University. ,Guanghua Scholarship (granted to top 2%) 2006,,Peking University.
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